AI in Real Business
Introducing RBS Belgrade and the New Master in AI Program
Artificial intelligence is no longer a topic for the future, it is part of business reality today. According to recent global research, as many as 88% of companies use AI in at least one business function, while more than 90% are actively exploring how to integrate it into their processes.
AI is no longer a tool reserved for IT teams. It is changing the way companies make decisions, plan strategy and build competitive advantage.
That is why, at this Learn and Lead event, we are opening a conversation about how knowledge becomes a driver of change, and how leaders are preparing for a business landscape that will look significantly different a few years from now. Because in a fast-changing world, the advantage no longer belongs to those who have the technology, but to those who know how to lead it.
Discover how new leadership competencies are being developed for the AI era.
On February 12, 2026, at 2 PM, we are opening the doors of RBS Belgrade, an international business school within Egzakta focused on developing modern leaders, to introduce the school, its approach to education and the new Master in AI program, created for leaders who want to understand and lead AI transformation in a real business environment.
The event will be led by the school's director and one of the program's lecturers, professionals with international and corporate experience who work daily on projects where AI is applied in real business.
We will discuss how companies are preparing their teams today for the changes AI brings, how HR and business leaders are developing new competencies, and how knowledge becomes a concrete business tool.
RBS MBA – Powering Your Next!
Who this event is for
This event is a space for everyone who makes or shapes decisions:
Decision makers and C-level leaders considering the strategic development of their organizations
HR and Talent Development teams building new competencies for future leaders
Professionals and prospective students looking to take their next career step in a changing world
If you're curious how knowledge, leadership and AI are shaping the new business reality together, this Learn & Lead is for you.
After this event, you will
Have a clear picture of how AI is changing business today
Understand how AI-ready leaders are built
Gain insight into the Master in AI program and its practical application
Have the chance to talk, ask questions and network with people thinking about the same challenges
Join us
Attendance is free, but seating is limited. Reserve your spot and be part of a conversation that brings together knowledge, technology and leadership.
