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IT

Every IT company invests in technology. Few understand why the results fall short.

We help companies manage costs effectively, transform their business through digital solutions, identify new IT-driven opportunities for growth, scale their operations, and stay ahead of the competition.

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IT sector is a place where technology is not the problem - there's plenty of it. The challenges come from how strategy, processes, and the organizational model are set up, and how quickly they can keep pace with the growth and change the market demands. Companies here scale faster than their internal structures do. Teams double, roles blur, decisions that once took a conversation now take three meetings and two approvals nobody remembers introducing.

The tooling keeps improving while the way work moves through the organization stays where it was two growth stages ago. A strong platform pays off when the process behind it is clear, and gets absorbed into the existing mess when it is not. That is why the work starts with who decides what, processes that survive the next hire, and a structure designed for the size the company is heading towards rather than the one it has outgrown - and only then with the technology that carries it.

IT Industry

IT I DIGITAL

IT I DIGITAL

Our work starts with a strategic look at how the organization actually operates - analyzing business goals, IT architecture, operational processes, and the points where technology isn't creating the value it should. By defining the IT strategy and redesigning the operating model, we lay the foundation for digital and AI initiatives that change how the business performs - not just what technology it runs.

 

We don't treat technology as the goal. It's a tool that has to be aligned with the business strategy and the organizational capacity that supports it.

 

AI initiatives fail in IT companies for the same reason they fail elsewhere - they're launched on top of unstructured processes and scattered data. We treat the foundation first: aligning strategy, structuring processes, and getting data into a state AI can actually use. Only then do digital and AI solutions operationalize the defined goals across the organization, with results that hold up in daily operations rather than in a pilot.

 

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What We Do

IT and software companies

Defining business strategy, scaling the organization, and improving the operating model to keep control and quality through rapid growth

Companies undergoing digital transformation

Aligning technological change with business strategy and making the transformation structured

Startups and scale-ups

Building organizational structure, financial management, and operational processes in parallel - from business model to international expansion

case in focus

Eleven markets. One playbook. Owned by the client

11 markets

Adria, SEE, Russia, India, Turkey, China

3-year roadmap

Scored by impact, urgency and business case

Still active

Three years and counting

A European technology company operating at the edge of high-performance cooling for data centers, HPC installations, and precision hardware. It’s a market where product cycles move faster than most enterprise IT is built to support. Growth had outrun their internal architecture, and international expansion was on the table across eleven markets without a shared playbook to make it repeatable.

The first stream of work rebuilt the IT function from strategy up. We mapped the existing architecture, operating model, and governance against the business plan, and designed a target organization structure, an ITIL-aligned process layer, and a three-year investment roadmap. Alongside it we built go-to-market strategies for eleven markets, each with its own segment analysis, differentiated product positioning, and phased implementation plan. Financial planning and controlling were tightened at the same time, giving leadership a single view of what growth actually cost.

Three years on, the engagement is still active. When the strategy is built to be owned by the client, the work compounds rather than ending at delivery.

Clients across industries

Clients across industries
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Together, we can look at how your IT organization operates today and define concrete steps to improve it.

Kontakt

Insights

Insights All news
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Slobodan Vujasinović Slobodan Vujasinović
July 2026

A Digital Signature Is Not the End of the Process

Interview published in Forbes Serbia   Electronic contract signing and paperless operations have become one of the central themes of digital transformation in the financial sector in recent years. Yet ...
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Petar Sutara Petar Sutara
July 2026

How artificial intelligence is changing tenders

Anyone in Serbia who works in business development and bid preparation knows what this job looks like from the inside. When a call arrives from an international organisation, a United Nations agency, ...

Experts

Experts
Marko Marković
Marko Marković Partner
Ivana Višnjić
Ivana Višnjić Junior Partner
Ljiljana Milić
Ljiljana Milić Senior Director, Consulting
Marija Đurović
Marija Đurović Senior Manager
Marko Dadić
Marko Dadić AI Lab Director