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Gaming & eSport

Gaming and eSports have grown into a serious industry. The business maturity of companies often hasn't kept up.

We help gaming companies and eSports organizations build a business structure, define a growth strategy, and turn the industry's potential into concrete revenue.

Gaming & eSport

With rapid technological development, the video game and eSports industry is seeing remarkable growth. What was once a hobby is now a serious industry - driven by mobile games, eSports competitions, streaming platforms, and virtual reality.

The challenge isn't a lack of potential. Companies in this industry often have a strong product and a loyal audience, but lack the business structure, monetization strategy, or operating model to turn that potential into revenue systematically.

Strateški Gaming

How we work

How we work

Our work starts by understanding how the company actually operates - analyzing the business model, revenue streams, market position, and the places where growth stalls because the structure can't support it. By defining a strategy and building the right operating model, we lay the foundation for growth that doesn't rely on enthusiasm, but on clear processes, management, and business discipline.

 

We don't treat gaming and eSports as a niche, but as a full industry that demands the same strategic approach as any other sector - while respecting its specifics and its pace of change.

 

Once the business model and its data - player behavior, revenue, engagement - are structured rather than scattered, AI becomes a real lever. On that basis, it can sharpen monetization, predict churn, personalize player experience, and turn community and performance data into decisions. As everywhere, the order matters: structure the business and its data first, and intelligence follows.

 

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What We Do

Gaming companies

Defining a growth strategy, improving monetization, and building a model that can support expansion to new markets and platforms

eSports organizations

Building business structure, managing competitions, and developing revenue - from sponsorships and media rights to digital channels and community

Technology firms in the gaming ecosystem

Positioning a product in game development, streaming, or VR, finding the right business model, and preparing for the next stage of growth

 

case in focus

Two rounds. €30M raised. The pitch, the close, the venue

€30M raised

Across two investor rounds

€115M total

Company funding, up from €85M

2022 - 2024

Idea through Go-Live

Growth-stage gaming and e-sport companies face a specific commercial challenge. The product usually works. The audience is there. What is often missing is the outside capital and the operational infrastructure to translate momentum into a business that can scale. That means investors, venues, ecosystem partners, and a plan that can be executed in front of a check-writing audience.

We took a large gaming and e-sport company through the full arc, from strategic positioning to close. The business idea was refined against investor logic and market realities. We led pitch preparation and negotiation across two funding rounds, in which the client raised €30M in fresh capital, bringing total company funding to €115M. In parallel, we drove project management for the venue selection process, from location scouting through final signings, and engaged the ecosystem partners the business needed to launch. The engagement ran from 2022 through 2024 and covered strategy, capital, and operational build in one integrated program.

When the pitch, the close, and the venue are carried by one team, momentum doesn’t stall between hand-offs.

Clients across industries

Clients across industries
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Together, we can look at where your company stands today and define what needs to change for growth to become predictable.

Kontakt

Insights

Insights All news
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Slobodan Vujasinović Slobodan Vujasinović
July 2026

A Digital Signature Is Not the End of the Process

Interview published in Forbes Serbia   Electronic contract signing and paperless operations have become one of the central themes of digital transformation in the financial sector in recent years. Yet ...
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Petar Sutara Petar Sutara
July 2026

How artificial intelligence is changing tenders

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Experts

Experts
Marko Marković
Marko Marković Partner
Ivana Višnjić
Ivana Višnjić Junior Partner
Ljiljana Milić
Ljiljana Milić Senior Director, Consulting
Marko Dadić
Marko Dadić AI Lab Director
Jovana Trifunović
Jovana Trifunović Consultant