Srđan Čečarić

Challenges of Investing in Startups – Should You Invest and How?

Investing in a startup entails risk, but also the opportunity for the investment to pay off to a greater or lesser extent...

Srđan Čečarić

Chief Financial Officer


At first glance, this is money you're willing to lose or part ways with. However, on the contrary, it is both a risk and an opportunity for the investment return to come back in either smaller or larger amounts. Understandably, the primary motive for investing in startups is the return on investment and profit. Another group of investors, not insignificant in number, are curious investors who want to learn more about new things, and startups provide a very profitable basis for learning. Additionally, an essential motivation for investing in startups is the impact on society through promoting entrepreneurship. The fundamental characteristics of entrepreneurship include an entrepreneurial spirit, innovation, entrepreneurial culture, and creativity, so assessing a conducive environment supporting entrepreneurial values is crucial when deciding on a startup investment. When investing, an unavoidable term that cannot be overlooked is the risk of loss. Investing in a startup is a "high-risk bet" with no guarantee of project success. Apart from the risk of loss, this type of investment is also subject to additional risks such as dilution of ownership, regulatory risk, and the well-known market risk. Dilution of ownership represents a risk when new investors enter; usually, a higher percentage of ownership is sought than the initial investment. This dilutes ownership and reduces the return on investment for the initial investor. Challenges also arise when choosing co-founders, which can significantly influence the startup's fate because a good team can bring a new idea or destroy the existing state. If investors are aligned on key issues such as company development, performance evaluation, task allocation, and others, the company can continue to address other issues. However, if there is disagreement, the chances of success are slim.
Insufficient information or neglect of legislative regulations can put investors at risk of financial penalties or other sanctions.
Regulatory risk is another potential pitfall for investment. More information or neglect of legislative regulations can put investors at risk of financial penalties or other sanctions. Additionally, many startup companies operate in industries with complex legal or other regulatory constraints that could affect their ability to operate successfully. The primary market risk associated with investing in startups often operates in highly competitive or rapidly changing markets. This can make it difficult to predict how the startup will look in the future, and sudden market changes can leave investors with losses in their investments. Many investors overestimate their knowledge and ability to predict market trends, which can lead to taking on excessive risk.
Although there is no surefire way to guarantee success for a startup, steps must be taken to increase the chances of success.
Investing in a startup is a risky but potentially profitable venture. Before investing, investors need to understand the risks associated with it. Dilution of ownership, regulatory risks, and market risks are potential risks that should be considered. Considering these risks can help investors make timely and correct decisions and reduce the likelihood of losses on their investments. Although there is no surefire way to guarantee a startup's success, steps must be taken to increase the chances of success. First and foremost, a careful assessment of the business plan and the availability of financial resources before investing is necessary to ensure a sustainable business with potential success. Finally, investors should remain realistic when assessing all the risks above or consider engaging experienced professionals to assist in managing the company, if necessary.