Everything that comes out of these efforts is tailored to each client's unique challenges with a focus on achieving long-term competitive advantage and successfully transforming sales into a sector that delivers results on a sustainable basis.
When sales teams are provided with adequate tools and technologies, operational activities are optimised, and the necessary support is created for fully transparent and efficient implementation of their business processes.
Through an integrated approach to system problems, all its parts are analysed to define the sales organisation's future role precisely. Through our work, we strive to maximise the value of activities in this sphere of business and answer the following main questions:
The result of the process in which we collaborate very closely with clients is an improved position on the market, the application of adequate strategies for segmentation, determination of customer potential, changes in the way of interaction with customers, reduction of the complexity of sales activities while increasing agility and speed in the entire process.
By analysing the productivity of their marketing and sales capabilities, companies tend to discover areas in which they are a step ahead or behind their competition.
Egzakta Advisory works with its clients to analyse the world's best practices and to define benchmarks so that clients can compare their performance, internally, at the company and employee level, and externally. Thus, key areas that need to be improved are identified.
When developing a sales strategy, one goes through 4 main topics:
1.
Why should changes be introduced?
We define the trends that determine the market's future, the oscillations of supply and demand in the coming years and potential scenarios for the entire industry.
2.
In which markets should it play?
Which segments will maximise profits and what is the competitive position in the target segments considering the goals in each market segment are the answers we seek.
3.
How to win?
What products, service levels and sales channels in different markets are needed to reach the goals effectively?
4.
How to think in the long run??
We indicate the long-term improvements of the transformation and the time needed to achieve the goals.
After identifying shortcomings and determining areas for improvement, we achieve better sales productivity by optimising planning, introducing strategic guidelines for improvement, choosing the structure of the market entry model, as well as analysing the sales organisation.
To achieve all this, keeping in mind the unique requirements of each organisation, our solutions:
Jovana Obradović
Commercialization of Valentine's Day
Although Valentine's Day originated from romantic gestures and love, over time it has become a significant opportunity for companies to boost sales, especially those involved in sweets, flowers, jewelry, and hospitality...
Fast Moving Consumer Goods (FMCG)
Nenad Tešić
Current economic challenges
The main challenges of today's time are high inflation, slowing economic activity, geopolitical tensions, and the fear of a global recession...
Financial Institutions
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Zoran Radisavljević
Challenges of Generation Z
The current generation of young people exhibits a strong dependence on technology and a tendency to seek quicker and easier solutions for problems and knowledge acquisition...
Education
Magdalena Pejović
The environmental impact of everyday digital activities
Developing energy-sustainable technologies and more efficient utilization of heat from data centers are crucial for balancing technological progress and environmental protection...
Environmental Protection
Stevan Masal
Analysis of the state of the agricultural industry in Serbia and initiatives
It is important to confront the challenges and approach agriculture as a business, analyzing market trends and finding concrete solutions...
Manufacturing Industry
Magdalena Pejović
Electronic commerce in Serbia and the challenges it faces
The lack of consumer trust, logistical challenges, customs procedures, electronic payments, and other barriers hinder the development of e-commerce...
Wholesale and Retail
Our experts conduct a comprehensive analysis of existing sales performance and collaborate closely with clients to understand their unique challenges. We then develop customized, innovative solutions tailored to each individual business. Our goal is to elevate every aspect of our clients' sales operations through a multidisciplinary approach and ongoing support, thereby aiding them in achieving exceptional results.
Nenad Tešić
Partner
Marko Marković
Partner
Ivana Višnjić
Junior partner
Bojana Šašić
Manager
Serbian(Srpski)
English(Engleski)
